For the second year DISARONNO hosted the official after-party at the EE British Academy Film Awards with performances from Noisettes and Rick Edwards hosting the Grosvenor House red carpet. House PR was tasked with demonstrating DISARONNO’s on-going commitment to cinema by engaging consumers and media with their role as host of the official after-party of the EE British Academy Film Awards through a captivating 360⁰ campaign.
Position Parragon publishing’s Love Food cookbooks as a range of accessible, beautifully illustrated and affordable cookbooks
Introduce the Peugeot Design Lab to UK audiences, broadening the brand’s design credentials and engaging media with a celebrity launch of its debut product – the Peugeot Design Lab Pleyel piano
Generate awareness and encourage tune in for Discovery Channel’s flagship series Stephen Hawking’s Grand Design. Narrated by Benedict Cumberbatch, the three part series addressed the ultimate questions of the universe and guided viewers on a journey of scientific discovery, from gravity and light to string theory.
Position Taste of Christmas as a premium, authentic and credible London festive food event and drive ticket sales
Generate pre-event coverage for the 2012 MOBO Awards hosted in Liverpool to generate noise and buzz ahead of the event and profile the MOBO Organisation and CEO, Kanya King
Secure pre-event coverage to drive tickets sales for Olympia, The London International Horse Show in December 2012 and run a proactive event press office from the show
Devised a targeted campaign to drive ticket sales for Freeze Festival, the UK’s leading snow sports and music festival
Generate awareness for the capabilities of Freeview+ (the ability to live pause, rewind and record television) in the run up to Christmas
Position Empire Cinemas at the forefront of the cinema experience, with a deep understanding of its consumers and their requirements
Generate awareness and encourage tune in for Dexter season 1 airing on CBS Action
Demonstrate DISARONNO’s commitment to cinema by engaging consumers and media with the British Academy Film Awards sponsorship
Launch the Cointreau Privé speakeasy bar experience, designed by Cointreau brand ambassador Dita Von Teese
Promote the classical album ‘Anthony Hopkins – Composer’, released through Classic FM, to mainstream media and drive album sales.
Build anticipation and drive advance ticket sales for THORPE PARK’s most extreme ride to date, THE SWARM by maximising talkability and generating two thirds of coverage before the ride launches.
To support Charles Worthington’s partnership with the 2012 Orange British Academy Film Awards.
Raise consumer awareness amongst young, professional women about the launch of AOL’s brand new female website, mydaily.co.uk
The challenge was to drive coverage around the launch of St Tropez Self Esteem campaign with Kelly Osbourne
Launch the limited edition ‘My Private Cointreau Coffret’, designed by Dita Von Teese for Cointreau
Drive awareness and sales of St. Tropez's Perfect Legs product online and through Boots stores
Drive tickets sales and tune in to the UKs biggest televised beach party for Channel 4 - T4 On The Beach
Launch Virgin Media - the biggest Virgin brand in the world
