Global Radio

Challenge

Promote the classical album ‘Anthony Hopkins – Composer’, released through Classic FM, to mainstream media and drive album sales.
Anthony Hopkins

Solution

  • Secure album reviews outside of traditional classical print media including national, regional and consumer
  • Secure broadcast promotion for album
  • Use exclusive access to Anthony to secure interview features with key media
  • Utilise content from Nick Ferrari video interview transcript and album liner notes to secure diary page pieces and features
  • Place an exclusive stream of the album
  • Place competitions to giveaway copies of the album
  • Integrated campaign across print, online and broadcast
  • Results

  • 457 pieces of coverage generated during the two month campaign
  • 9 interview features secured including The Independent (with front page splash), The Times, Guardian G2 and BBC Radio 2 Steve Wright show
  • 36 album reviews secured including The Independent, The Sun, The Daily Express and The Times
  • Telegraph.co.uk exclusive album stream secured – home page, culture page and music page presence
  • Number 1 album week of release on the Classical Specialist Chart
  • "House PR promoted our most recent CD release entitled ‘Composer’ by Sir Anthony Hopkins. They did a great job in creating a buzz around the release amongst the major publications, radio stations and TV channels. Not only did this coverage make the target audience aware of the product, but we also managed to interact with consumers on a broader scale. House really did exceed our expectations for this campaign, and we would gladly work with them again on future releases."
    Matt Rennie, Enterprise Director