Work

London Freeze

Challenge

  • Drive tickets sales for the UK’s biggest winter sports and music event at Battersea Power Station taking place between October 30 – November 1st
London Freeze

Solution

  • Media training days arranged for journalists to sample the skills of the competing snowboarders
  • Press trip to the training camp of the UK competitors
  • News generated for travel tying into the forthcoming ski season
  • Capitalising on the forthcoming Winter Olympics to drive sports media coverage
  • Interviews with the UK’s leading winter sports competitors
  • Band announcements and targeted media interviews
  • Over 200 media including 50 photographers and crew given access on site
  • Full international sports event press accreditation operation
  • International media results service offered to generate post event sports
  • Competitions to offer free tickets to the event

Results

  • Increased tickets by over 25% year on year
  • Over 120 pieces of coverage
  • Advertising equivalent of over £1m
"This year’s London Freeze was enormously successful event. We feel that the continuous positive coverage generated by HousePR consequently led to record breaking ticket sales and an increase in audience watching the TV event coverage. We chose HousePR for their exceedingly robust media relationships, capability of continuously producing coverage and skilled event organisation. HousePR worked tirelessly to publicise the event with exceptional media results."
James Rodd, Sports Vision