Work

My Cointreau Coffret

Challenge

  • Launch the limited edition ‘My Private Cointreau Coffret’, designed by Dita Von Teese for Cointreau
Dita Von Teese

Solution

  • Create a hard working media relations campaign to launch ‘My Private Cointreau Coffret.’ Designed by Dita Von Teese, it was placed on sale exclusively in Selfridges
  • Photo shoot with Dita hosted in Selfridges. We designed a Dita-sized keyhole.
  • Media interviews with Dita included PA, BA Highlife, Marie Claire, Glamour.com, Vogue.com and AOL MyDaily
  • Dita hosted a twitter interview @CointreauUK
  • Dita hosted a cocktail party with guests Stephen Jones, Zoe Kravitz and Donna Air.
  • Create Dita’s Style Secrets for media unable to interview Dita
  • Host a competition on twitter for Dita’s coffret and tickets to the cocktail party
  • Cocktail serves seeded online including the Cointreau Teese, designed by Dita

Results

  • Strong national coverage achieved in target media with 8,000 social media engagements
  • This entirely PR-lead campaign generated over £550,000 in AVE reaching 273million consumers
  • Coverage secured included Vogue, Harper’s Bazaar and Marie Claire ensuring that we were talking directly to our target market
"It has been an incredible campaign. Never before in the history of Cointreau in the UK have we seen such a proliferation of high quality and targeted coverage. We are absolutely delighted."