Peugeot

Challenge

Raise the profile of Peugeot’s IRC driver Kris Meeke with lifestyle media and drive interest and awareness of the Intercontinental Rally Challenge

Capitalise on opportunities presented by the IRC calendar to conduct media trips to rallies to facilitate interviews and generate coverage
Position Kris as a rare British World Champion in his sport through all communications engaging sports and lifestyle media
Organise in car experiences with target media for coverage
Secure features with lifestyle outlets e.g. ‘How to Steer yourself out of a slide’- Instructions for Men page in Shortlist
Conduct media training in order to evaluate Kris’ strengths, weaknesses and identify aspects to pitch to media
Compile lifestyle focused biography with emphasis on facilitating approaches to men’s lifestyle and sports sections
Create bespoke lifestyle photography of Kris to support profile building opportunities

Peugeot IRC driver Kris Meeke campaign generated over £200,000 AVE
Over 10 pieces of coverage in target media including Esquire, Evening Standard, TalkSport and Company