Save the Children

Challenge

Maximise media exposure of the launch of A Life Free From Hunger, the next phase of the No Child Born To Die campaign
A Life Free From Hunger - Save the Children

Solution

  • Hosted a breakfast media briefing to launch A Life Free From Hunger with celebrity ambassadors Myleene Klass and Natasha Kaplinsky
  • The launch exposed the shocking reality of hunger and malnutrition experienced by millions of children worldwide
  • Engineered a live Skype link up to Rwanda with food critic Jay Rayner and the Rwandan health minister to discuss the malnutrition crisis
  • Hosted over 20 key media at the launch including The Sun, The Daily Telegraph, Daily Express, Daily Star, The Guardian, PA Multimedia and Heatworld
  • Interviews took place with all attending media with celebrity ambassadors
  • Results

  • The campaign generated a total of £288,584 PR Value
  • The coverage had a total reach of 207 million
  • 25 pieces of coverage secured in target media including Evening Standard, The Times, The Daily Telegraph, Hello, Mail Online and The Guardian
  • "I had a brilliant time working with House PR on their Save the Children campaign. Great cause, fun photo shoot and fantastic coverage. I was really pleased to be involved and so glad to work with such a creative and committed team."
    Danielle Lineker,