Work
T4 on the Beach
Challenge
- Drive tickets sales and tune in to the UKs biggest televised beach party for Channel 4 - T4 On The Beach
Solution
- 100+ journalists taken to Weston Super Mare
- 30+ photographers and crew given access on site
- Social media programme breaking news to the audience and media online
- Military media operation backstage: story spotting, talent liaison and negotiation, interview opportunities
- Media partnership with Celebs on Sunday magazine – bespoke backstage location for celebrity access
Results
- Sold out event
- 309 pieces of coverage
- Over 30,000 active fans across social networking sites
- Advertising equivalent of £1,352,000
"This year’s T4 On The Beach was the most successful in its history. We feel that the positive coverage generated by HousePR directly led to the event selling out and the increase in audience watching the TV shows. We chose HousePR for their incredibly strong media links and ability to produce coverage. They worked tirelessly to promote the event with brilliant media results."
Rebecca Turner, C4