Work

Virgin Media

Challenge

  • Launch Virgin Media - the biggest Virgin brand in the world
virgin-media-1

Solution

  • A PR led launch campaign
  • Virgin Media launch lounge created in Covent Garden, an experiential space for Richard Branson to live a day led by Quad Play: Virgin Media’s online, mobile, broadcast and interactive services
  • Breakfast briefing for business media
  • Photocall with Dita Von Teese for national media
  • Celebrity programme delivering celebrity visitors for Richard Branson and media interaction throughout the day
  • Live web broadcast for consumers to tune in to the action
  • Huge party for 200 guests and media featuring a performance by punk legend Blondie

Results

  • Over 250 pieces of coverage in the two weeks after launch
  • Advertising equivalent value of over £8m
  • On launch day, the website received over 11m page impressions