40 years to the day, on 12th June 1973, the world lost a true American legend. Norman ‘Sailor Jerry’ Collins, an innovator and independent spirit,stamped his lasting legacy on the world with his unique tattoo artistry and straight talking, no nonsense attitude. Each year, this calendar date is celebrated globally by generations of non-conformists who continue to stick two fingers up to run of the mill ink work and raise their glasses to all that is authentic in the world of tattoo, art and music.
This year Sailor Jerry went all out and gave 40 of those who share the spirit and soul of Collins the chance to get inked with his iconic flash. Four tattoo parlors, one in London, Brighton, Edinburgh and Manchester – propped open their doors to ink the lucky 40 winners with exclusive ‘Death Before Dishonor’ flash designs.
In true Sailor Jerry style, the celebrations didn’t end there! In each of the chosen cities, bars specialising in straight up rock ‘n roll, lined up the glasses and raised a toast to ‘The Man’.
You can check out all the action on the Sailor Jerry UK Facebook and Twitter pages:
@sailorjerryUKView the gallery